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Boost Mobile Named 2009 North American Prepaid Mobile Service of the Year

Frost & Sullivan Awards Boost Mobile for Continuing to Enhance its Service Offerings and Solidifying its Leadership Position by Delivering High Value to the Prepaid Wireless Segment

IRVINE, Calif.--Boost Mobile, the prepaid division of Sprint Corporation (NYSE:S), offering quality wireless phones and flexible service options with no long-term contracts or activation fees, today was named 2009 North American Prepaid Mobile Service of the Year by analyst firm Frost & Sullivan. The award will be presented to Boost Mobile on May 5, 2009, at Frost & Sullivan's Mobile & Wireless Awards Banquet. "Boost Mobile has successfully evolved into a total communications service provider in the North American prepaid wireless market, especially with the launch of its groundbreaking Monthly Unlimited plan," said Brent Iadarola, Global Research Director from Frost & Sullivan. "The company is poised to strengthen its market leadership position by leveraging a mix of high-quality service offerings, extensive retail operations and economical and transparent pricing. The 2009 award for North American Prepaid Mobile Service of the Year is presented to Boost Mobile in recognition of its impressive performance in this segment and is an acknowledgement of its strong growth potential."

CONSUMER ADVOCATE GROUPS SALUTE BOOST MOBILE ON QUALITY AND OVERALL CUSTOMER SATISFACTION

TopTenREVIEWS Ranks Boost Mobile #1 with Gold Award for 2009 Prepaid Cell Phone Review; J.D. Power and Associates Ranks Boost Mobile Third for 2009 U.S. Wireless Prepaid Customer Satisfaction Index Study

IRVINE, Calif. – With a renewed focus on value, customer experience and placing control back into the hands of consumers, Boost Mobile®, a division of Sprint (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activations fees is beginning to see the fruits of its labor pay off. TopTenREVIEWS recently selected Boost Mobile as the Gold Award winner in their 2009 Prepaid Cell Phone Review, and respected consumer research company J.D. Power and Associates ranked Boost Mobile third and "among the best," or earning five out of five Power Circle Ratings, in overall satisfaction.

TopTenREVIEWS, a consumer technology site that provides news, expert advice and product reviews, recognized Boost Mobile's efforts to bring a broad range of options and more value to the table for consumers who are considering taking the no contract wireless route. Boost Mobile services were reviewed by TopTenREVIEWS experts and editors for quality across six categories: monthly plans, help and support, features, phone selection, usage based plans and fees. Out of the sixteen prepaid carriers reviewed, Boost Mobile captured the number one spot as the Gold Award winner.

"Boost Mobile provides an excellent range of options for those looking for cellular service without being tied to a contract," said Mike McPeek, Editor, TopTenREVIEWS. "Even folks who are satisfied with contract based services might want to take a look at this outstanding program."

On July 30, J.D. Power and Associates, a premier global marketing information services and market research company whose quality and satisfaction measurements are based on responses from millions of consumers annually, announced that Boost Mobile received third place in their 2009 U.S. Wireless Prepaid Customer Satisfaction Index Study, up from sixth place in 2008. This study surveyed approximately 4,200 customers nationwide from January-June 2009 and measured customer satisfaction across six key factors: performance and reliability, cost of service, account management, initial activation, offerings and promotions and customer service. Boost Mobile scored particularly well in terms of cost of service, account management and initial activation.

Results from consumer advocate and research companies like these reflect what Boost Mobile has been hearing in focus groups for months: that consumers are sick and tired of what they perceive as "wireless wrongs" within the cell phone industry, such as poor customer service, limited home calling areas, flimsy handsets and hidden fees. With the innovative price point of Boost Mobile's $50 Monthly Unlimited plan and compelling marketing platform with a straightforward approach to help "unwrong" the issues that plague the wireless industry, consumers are recognizing and appreciating Boost Mobile's commitment to offering affordable, flexible and predictable wireless cell phone options.